Brand book · lacquer red
BON VOYAGE!
Label · Events · Merch. A journey into sound & space — deep red, lacquered, cinematic. This brand book holds how the brand looks, sounds and feels.
The essence
Mysterious, exclusive, atmospheric. Extraordinary places, limited capacity. Genre: Indie Tech · Tech House · Melodic House. Tagline: unique places, unique experience.
Label
Releases in Indie Tech, Tech House & Melodic House. For the hours between midnight and dawn.
Events
No off-the-shelf clubs. Extraordinary places, above the clouds, limited capacity.
Merch
Not fan gear — a statement. Limited drops. Who wears it knows the journey.
The logo
The BON VOYAGE! roundel: a neon wordmark in a snow-laced wreath. It glows — never flattened beside other logos, never distorted, never recoloured.
Do
- On deep-red or dark ground, with glow
- Keep clear space around it
- As the glowing mark in the hero
Don't
- Don't stretch or crop it
- Don't recolour it (always red/neon)
- Don't place on busy photos without a scrim
The colour world
Lacquer red. A deep-red glossy room with light shafts, red LED edges and a reflective floor — plus a warm off-white for text.
The type
Two voices: a condensed display face for loud, big headlines — and a typewriter/monospace face for labels, coordinates and body.
INTO SOUND
INDIE TECH · TECH HOUSE
47°19′N 12°47′E // AT
The visual language
Lacquer-red room as the stage. Red LED lines, crop-marks & HUD boxes, fine film grain, a reflective floor. Photos: real events (red ring, above the clouds); AI only for mood, never for real objects.
Lacquer & light
Deep red, glossy, light shafts from above, floor reflection. Cinematic, not flat.
Red LED
Thin glowing red lines & edges. Crop-marks and HUD boxes that move on scroll.
Motion
Slow, cinematic: dolly, parallax, Ken Burns, drifting snow. Always with a reduced-motion fallback.
The voice
Short, sensory, suggestive — never loud, never generic. Sell the experience, not the event. Travel metaphors: departure, arrival, horizon, above the clouds. Mystery is the strongest hook.
Merch concept
Limited drops in the lacquer-red style. Deep-black basics with the red neon emblem, red stitching/details and the roundel. No permanent range — each collection is a chapter of the journey.
Limited
Fixed run per drop. When it's gone, it's gone.
No reprint
No restock, no repeat. The piece knows the journey.
Community first
Early access to every drop via the newsletter.